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• LampsPlus.com: A call or a scan

  1

• Taco Bell reconnects with younger consumers via mobile

  2

• Use of QR codes doubles among European smartphone owners

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• Cataloger plants mobile seeds to reduce expenditures

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• The Postal Service unwraps a 2-D bar code promotion for the holidays

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• Taco Bell cooks up edible QR codes

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• The goose that lays mobile golden eggs

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• ScanLife bar code scans increase 160% in Q1 2012

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• More advertisers want readers to take action—now

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• PayPal tests subway shopping

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• Bar code scanning goes through the roof

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• Preparing via mobile for an emergency

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• Microsoft opens its 2-D bar code system to rival QR codes

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• Overwhelming majority of marketers expect to expand m-commerce, AT&T survey finds

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• Fusing stores and web

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• In eBay’s new QR code promotion, the store window is the store

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• Lowe’s builds an iPhone app to help with home improvement projects

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• 6.2% of all mobile phone users have scanned a QR code

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• 17% of students have scanned QR codes with their smartphones

  19

• Sauce brand dips into mobile feedback with 2-D bar codes

  20

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