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• Many younger online consumers are OK with sharing personal data

  1

• Without four fundamentals, text message marketing efforts could falter

  2

• Facebook lets marketers more finely target mobile users

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• Consumer clicks on paid search ads drive a 27% increase in Q1 sales

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• Facebook and TV ads lure shoppers to Missguided.co.uk

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• Facebook ads are a world unto themselves

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• Facebook and Washington State sue an affiliate advertising company

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• Many online consumers would trade privacy for discounts

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• Little guys cozy up to mobile ads

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• 33 million consumers shop with a mobile phone

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• A college bookstore trade group seeks dismissal of an Amazon lawsuit

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• No two consumers have the same Facebook experience

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• Levi Strauss hires an Apple executive as chief marketing officer

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• Facebook reaches out to retailers

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• The Pond Guy hires e-commerce expertise from Century Novelty

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• Diapers.com finds new customers with retargeting

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• Online ads that entertain, regardless of language, resonate most with Hispanic consumers

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• Private sale retailer Hautelook adds two executives

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• Tech marketing professionals say lead generation is the top priority

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• New privacy bill could lessen the potency of online ads, marketers say

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