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• Ex-Facebook staffers launch Freshplum for online promotions

  1

• Google launches a wide-view tool for online marketing

  2

• PayPal buys analytics software firm Iron Pearl

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• Digital analytics company Anametrix raises $4.4 million

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• Proclivity automates digital ad bidding for retailers

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• iCrossing hires a former Amazon executive

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• Analytics provider Webtrends hires a sales executive

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• IRCE 2011 Report: Shoppers’ needs must shape m-commerce goals

  8

• It’s 10 p.m.—do retailers know where their paid search ads are?

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• Free analytics tools offer big help to retailers with small budgets

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• Q2 sales rise 10% for iPerceptions as the vendor enhances its survey technology

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• Small businesses say behavioral targeting works

  12

• Research leads to the right design recipe

  13

• Comparing traffic from Facebook and Twitter to what the competition gets

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• A new analytics tool ties shopping behavior to merchandising and marketing

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• Webtrends seeks to raise the analytics bar with a new segmentation tool

  16

• Sports Unlimited hits home with web analytics

  17

• Forrester analyst John Lovett joins analytics consultants

  18

• Omniture hires a new sales chief for Omniture Insight product

  19

• Retailers are failing to build site content to convert shoppers, study says

  20

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