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• Mobile analytics and targeting vendor secures $5 million in funding

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• Another privacy bill is introduced in Congress

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• Online consumers favor a ‘Do Not Track’ policy

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• Display ad-serving technology balances personalization and privacy

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• Maxymiser hires former head of Touch Clarity as its new CEO

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• Online research can lead to quick buying decisions, study says

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• Be it branding or direct marketing most web advertisers use ad networks

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• First quarter revenue falls for ValueClick, but not as much as expected

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• 24% of online marketers use behavioral targeting, up 50% from a year ago

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• Google’s DoubleClick will offer online banner ads that can close sales

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• ClearSight Interactive launches as vendor of behavioral targeting services

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• Revenue Science becomes AudienceScience as its offerings shift

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• Feds give online marketers one more chance on behavioral targeting

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• ChoiceStream beefs up staff as it prepares to unveil personalized ads

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• Skechers hits its stride with online display ad campaign

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• Online advertisers looking to behavioral targeting, survey shows

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• FootSmart.com brings its customers back with behavioral targeting

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• Paid search spending to double in Europe over next five years, Jupiter says

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• Consumers don’t like being tracked, even if means more relevant online ads

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• Behavioral targeting ads outperform contextual ads by up to 22%, study says

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