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• Encouraging influential shoppers to share sparks sales for Tesco

  1

• Site search, SEO and mobile commerce are top priorities for U.K. retailers

  2

• UniversityCo-op.com: Content and cams

  3

• Retailers want to go local with technology

  4

• Retailers are bullish on affiliate marketing

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• A Google search tweak targets the top part of web sites

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• ThinkGeek boosts conversions with affiliate marketer Skimlinks

  7

• Amazon commands the best online buzz, but Target makes gains

  8

• Social commerce technology provider Moontoast hires a former ShopNBC executive

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• IRCE 2011 Report: Authenticity drives online success

  10

• From farm to plate, with video

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• Most consumers seek out online reviews, but not on social networks

  12

• Baby clothing retailer Estella aims to dress up its site with help from Niche Retail

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• Putting a good face on Facebook

  14

• Google schools Overstock.com

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• Keeping up with Google’s changing algorithms challenges search marketers

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• Google makes search results more social

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• Marketers remain hesitant to invest in some areas of direct marketing, a survey says

  18

• Returns from social media become more important for marketing execs

  19

• Emailvision buys a social media marketing company

  20

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