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• Brand manufacturers attract fresh faces to their e-commerce sites

  1

• Gap’s e-commerce director is leaving as part of a management shakeup

  2

• J.C. Penney goes social

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• Lucy Activewear hires a Nike exec as its president

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• Former Hyatt Hotels exec joins Gap to lead marketing for Old Navy brand

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• Social media success hinges on clear goals, e-retailer says

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• Social marketing should be fun, but also have specific goals, expert says

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• Retailers are turning to social media, video and faster buying, study shows

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• Gilt Groupe names communications and brand execs

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• Shoebuy marks the launch of its 1,000th brand

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• PowerReviews names a new CEO

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• Amazon goes back to basics with launch of private-label electronics gear

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• Online videos tackle tough questions like, Why is this shoe right for me?

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• Testing helps ShoeMall.com improve its search marketing grades

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• AllAmericanDirect.com aims to create excellent customer experience

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• When it comes to designing an e-commerce site, it’s all about the content

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• Social media users are 83% more likely to be loyal customers, retailer says

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• 360i offers retailers a playbook for social marketing

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• Powerful social web communities will define new products, Forrester says

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• E-mails from manufacturers boost brand image and loyalty, survey says

  20

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