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• ShopNBC rebrands as ShopHQ

  1

• When’s the best time to ‘pin’?

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• FiftyOne Global Ecommerce becomes Borderfree

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• A holiday-focused Pinterest contest helps Blue Nile gain followers

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• Pinterest lets retailers dig into what shoppers are ‘pinning’

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• A regional chain bids to boost national web sales with a 125th anniversary promotion

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• Facebook gives its news feed a face lift

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• Wal-Mart adds nearly 2.2 million Facebook fans in Q4

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• Sharpening e-retail with videos

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• Consumers are wary of giving too much data to e-mail marketers

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• What Facebook’s new search engine means for retailers

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• Rakuten changes Buy.com’s e-commerce model

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• Fab.com leads the pack in social commerce

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• Amazon takes a Page out of Facebook’s playbook

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• Avon hires a chief marketing officer

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• Pinterest cozies up to businesses

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• Restoration Hardware rebrands as RH

  17

• eBay tweaks its logo

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• Localizing international e-commerce sites is not for the faint of heart

  19

• Target’s Facebook posts are on target

  20

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