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• Scholastic rolls out online place for parents and kids to play

  1

• Toymaker Lego Group automates e-mail program with Responsys

  2

• Playmobil launches 10 newly enhanced sites in six months

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• Retailers’ average click costs decline, Fathom says

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• eToys’ My Twinn unit hires a former American Girl executive

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• HotWheels.com is driving shoppers to WalMart.com

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• Barbie deal bodes well for future of manufacturers on the web, says analyst

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• They’re an item: Barbie.com gets fixed up with WalMart.com

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• First-time parents spend more on online than other new parents, study says

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• Child's Play for Toys R Us

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• Down, But Not Out, Toysrus.com Weathers Another Storm

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• The Tao of Barbie: The new age of manufacturer/retailer relations

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• Not for parents only

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• Brainiacs at SmarterKids

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• The LEGO Group to Launch New e-Commerce Site Powered by ATG

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• MyBaby.com Poised To Take Over Web With Cuteness

  16

• Playmobil Re-Launches Ten International Web Sites in Only Six Months; Demandware eCommerce Platform+ Powers Global Expansion

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• LEGO Brand Retail Chooses PFSweb to Support Integrated Multi-Channel Direct to Consumer Initiative in North America

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• Digital River Signs E-Commerce Agreement with Fisher-Price To Manage Online Sale and Download of Children`s Songs and...

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