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• Online sales surge 41% in 2012 for Macy’s

  1

• Payment scheme targets mobile shopping cart abandonment

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• A rich app can be the key to a tablet user’s heart

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• Personalization boosts conversion by 60% for a U.K. e-retailer

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• IRWD 2012: Engage, don’t distract, during checkout

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• An e-retailer lowers shipping fees and customers respond

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• At Godiva, even chocolate gets a boost from image testing

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• PayPal Express Checkout boosts conversions

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• Pegasus Lighting boosts conversion by 27% with on-site video

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• A Facebook experiment produces sweet results for Blair Candy

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• 27% of Urban Outfitters’ online shoppers click on recommendations

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• HauteLook wants chattier live chat agents

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• ScotteVest challenges its new e-commerce chief to increase conversion by 30%

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• Online shoppers spend less, even as conversion rates barely change

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• Altrec makes e-commerce personalization even more personal

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• Motorcycle Superstore’s site search drives up its conversion rates

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• Musicnotes will offer more payment options in time for the holidays

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• IRCE 2011 Report: Google isn’t the only game in town

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• Crutchfield’s m-commerce conversion rate increases 33.7% after adding PayPal

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• For Drs. Foster and Smith, automation brings bigger gains from paid search

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