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• How to make smart site investments in design and merchandising

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• ShopNBC hires another former QVC executive

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• From farm to plate, with video

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• Online sales of full-priced items jump in April, MyBuys index finds

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• Social marketing has rules marketers must follow, an IRCE speaker says

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• E-mail firm Constant Contact pays $15 million for a social marketing company

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• E-retailers preen for Oscar

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• How Emitations uses a question-and-answer tool to spark conversations

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• How Moxsie uses Facebook to learn about its customers

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• Sears rolls out a virtual Blue Crew

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• Customer experience is crucial to good web design, expert says

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• Traditional methods work best for finding new customers, study says

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• SuperShoes.com steps up e-commerce with video and social elements

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• J.C. Whitney’s social alert e-mails get 50% click-through rates

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• Omniture tries recommendations—StubHub is one of the first in on the game

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• Mobile marketing can cut through clutter to engage customers, report says

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• Sports e-retailers play to customers’ passions with new technology

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• NetShops hires former Google exec as its first chief marketing officer

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• Customer reviews a must-have for online retailers

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• Managing search more challenging—and rewarding—than ever

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