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• comScore launches tool to measure online ads

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• Smartphone owners are not birds of a feather

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• A key demographic anxiously awaits Apple’s iPad 3

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• 62% of mobile phone users age 25-34 own smartphones, Nielsen says

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• Wal-Mart buys another provider of social marketing data

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• Mobile check-in users also check out m-commerce sites

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• How Gilt Groupe persuades women to buy more for men

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• Boomers come of age on the web

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• Do farmers compare prices via smartphones?

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