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• Crocs fills its chief marketing officer position from within

  1

• Storytelling drives Seventh Generation’s content strategy

  2

• Social media posts don’t lead to sales

  3

• Personalization vendor RichRelevance secures $8 million in funding

  4

• Taco Bell offers a large m-commerce menu

  5

• IRCE Exhibit Hall sells out

  6

• An outerwear retailer figures out how to beat the warm weather

  7

• Sears’ top marketer departs

  8

• PowerReviews hires a new CEO

  9

• Google’s new social report focuses on dollars instead of Likes

  10

• ICANN has nearly 300 registrants for its top-level domain program

  11

• Retailers on Facebook should offer deals, not news

  12

• H&M dabbles in e-retail

  13

• Online shoppers use stores as 'showrooms' before buying items

  14

• American Express turns tweets into discounts

  15

• LivingSocial is now online and on-air

  16

• Scholastic books two e-commerce staffing changes

  17

• Tommy Bahama appoints a head of marketing

  18

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