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• How much is a Facebook fan worth?

  1

• How $200,000 in Facebook ads becomes $10 million in e-commerce sales

  2

• Under Armour gains sales via live chat expertise

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• Video marketing increases conversions for Advance Auto Parts

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• CouponCabin snags $54 million for a major social and mobile push

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• Walgreens passes 1 million Facebook fans and rewards its followers

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• The many ways of marketing on Facebook

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• Social commerce technology provider 8thBridge raises $10 million in funding

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• Want to win with social media? Give up some brand control, Wet Seal says

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• Drugstore.com projects $750 million revenue by 2013

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• Social media can’t be all about sales

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• Facebook sweepstakes drives Likes and traffic for Motorcycle-Superstore.com

  12

• Moms know best when it comes to online sales of food decorations

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• Proactive social media connects retailers with shoppers

  14

• HauteLook likes how Facebook perks up sales

  15

• Diapers.com sells on Facebook

  16

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