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• How Staples.com upped back-to-school performance

  1

• Mazda makes a turn into online sales

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• Analytics play: IBM announces deal to buy Coremetrics

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• Since overhauling its web site, NeoStrata’s sales have grown 50%

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• IBM’s WebSphere Commerce 7 supports mobile and social commerce

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• 56% of retailers say multichannel customers are more profitable, RSR says

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• How Orvis uses cross-channel data to boost sales

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• Getting analytics to attribute sales to specific marketing channels

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• Acumium acquires e-commerce platform from NetConcepts

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• Amadesa hires a new vice president of sales

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• Sears shoppers can ‘build’ themselves and try on clothes online

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• Ahead of the curve, Moosejaw integrates data from all channels in one place

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• CrossView hires vice president of marketing and channels

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• Store POS systems playing bigger role in cross-channel orders, study says

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• Roots lays groundwork for more cross-channel order-taking and fulfillment

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• Site search vendors partner with analytics provider Coremetrics

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• The lesson plan at eFollett.com: higher web sales

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• E-commerce veteran Mark Fodor named CEO at start-up CrossView

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• Coremetrics credits demand for digital marketing for 70% growth in 2007

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• Channel Intelligence names Ron Sparks vice president of development

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