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• Ice unveils version 2 of its iPhone mobile commerce app

  1

• Why shouldn’t a site look and feel like an app?

  2

• Ice.com: How does it look?

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• Web-only Ice slips rings on customers’ fingers

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• New name, new look

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• It’s out with the old and in with the new at Ice

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• Ice.com sees product videos in a new light

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• Ice.com turns up the heat on product videos

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• How Ice.com increased conversion rates by up to 50% with site search

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• Hot Ice: Testing key to Ice.com sales jump

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• Reality Check

  11

• Apple users are far more valuable than Android users

  12

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