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• A rosy outlook for online ad sales

  1

• A British e-retailer segments its e-mail list and boosts sales

  2

• A photography equipment retailer increases traffic and conversions with Google

  3

• Campmor boosts sales 10-fold with Google Product Listing Ads

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• Loyola University Chicago gets high marks for search marketing

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• Getting to yes

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• Incorporating social data can help improve the relevancy of e-mail messages

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• Retailers are ready to increase their Bing spending

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• Companies are spending more on search, and outsourcing it more, too

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• Birkenstock Central gets a revenue kick from e-mail

  10

• Coffee retailer Boca Java gets a 1,600% revenue boost from e-mail marketing

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• Paid search leads the way in online marketing

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• Paid search marketing remains king

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• E-mail marketing stays strong, and social proves popular

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• Hayneedle.com cuts costs and delivers more e-mail with new software

  15

• MyBuys purchases Veruta in move to expand into personalized ads

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• ClickTale’s new dashboard shows how visitors travel through a site

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• Retailers can combine search marketing and social media techniques

  18

• CDWow.com names a new head of online marketing

  19

• GSI’s e-Dialog acquires database marketing firm MBS for $22.5 million

  20

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