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• Storytelling drives Seventh Generation’s content strategy

  1

• IRWD 2013 speakers talk design versus usability

  2

• How Express strikes while the customer is hot to purchase

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• Lessons from a weary shopper’s online search for a sleeper sofa

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• Rakuten.com Shopping’s new look, explained

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• Top site usability challenges (and tips on how to solve them)

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• Doing well in SEO requires a focus on site design

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• Prospects, not traffic, matter most for SEO

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• Responsive design solves many problems, and creates a few others

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• Content is king in a fast-changing SEO world

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• Testing, testing 1, 2…always

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• Designing for retail target markets at IRWD 2013

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• Test drives will show e-retailers how consumers navigate their sites

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• Is your web content good enough?

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• Redesigns have to start somewhere

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• Site redesigns go better in steps

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• Getting off to a good start with SEO

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• Little details—and mistakes—can add up for online shoppers

  18

• Rakuten changes Buy.com’s e-commerce model

  19

• Making e-commerce sites more useful

  20

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