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• Little details—and mistakes—can add up for online shoppers

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• On-site testing is a must, the E-tailing Group says

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• Quality score assessment can lead to successful paid search campaigns

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• New Endeca release ties site search to dynamic mixed-media web pages

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• E-retailers need to better understand Google’s quality score

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• Paid search is more likely than organic to bring in buyers, study shows

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• BBQGuys.com fires up conversion rates with CEO’s pricing promise on video

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• Testing helps ShoeMall.com improve its search marketing grades

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• How to get noticed by search engines the natural way

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• C28.com increases traffic from natural search by 40%

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• PartStore.com pieces together a 32% web sales increase in 2008

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• Google ranks search ads on page load time, making simplicity a virtue

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• BabyUniverse.com improves natural search rankings and lowers bounce rates

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• Search engine optimization sometimes conflicts with other design goals

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• New Gomez service tests landing page performance

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• Search engine marketing coming in for a landing

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• Google pay-per-click conversion rates freeze up at Ice.com

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• Outside help brightens search marketing results at Sunglassesonly.com

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• With new site search, conversion rates rise 40% at CableOrganizer.com

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• Search optimization program lifts sales by 10% at Jtgateoperators.com

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