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• Experian will sell PriceGrabber

  1

• Tech marketing professionals say lead generation is the top priority

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• Diligent comparison shopping is the new normal, according to report

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• Paid search spending to double in Europe over next five years, Jupiter says

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• New board elected by Online Lead Generation Association

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• Retailers are investing more in pay-per-click marketing

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• With successful affiliate programs, one size does not fit all

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• Former Lillian Vernon president takes over as CEO of MediaWhiz

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• Auto dealers are pleased with third-party lead generation

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• Search engine marketing ROI rises in Q1, study says

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• Ad targeting offering options for boosting CPC campaign success

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• FurnitureFind doubles conversions with new site search

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• Average CPK cost up about $6 in Q3 in DoubleClick’s Performics 50 Index

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• CoolSavings and Alliant target best prospects for soft offer promotions

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• High keyword prices may be counterproductive, DoubleClick study says

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• Keywords that get click-through: not just the priciest, DoubleClick says

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• Not just coupons: CoolSavings moves deeper into leads generation

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• LivePerson hopes live chat will pick up where telemarketing leaves off

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• Be Free adds search marketing services to affiliate marketing offering

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• CoolSavings launches service to boost conversions in online free trials

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