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• Marketers will shift spending to social media, search and mobile

  1

• Responsys goes down under

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• Marketers plan to spend more online and aim to measure results better

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• More online marketers measuring ROI of Internet search, Aberdeen says

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• E-mail marketing effectiveness is being hurt by consumers blocking images

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• NetShops hires former Google exec as its first chief marketing officer

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• Online social marketing is growing but budgets aren’t, Jupiter study finds

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• More marketers see value in measuring their paid search ROI

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• Harte-Hanks automates A/B testing in new Postfuture e-mail marketing system

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• As search spending increases, so must campaign tracking effectiveness

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• Budget strategies are key to controlling PPC costs, says MoreVisibility CTO

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• Mixing online and offline marketing puts new shine on Goldspeed.com

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• 81% of organizations tie search marketing metrics to marketer evaluations

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• Don’t be fooled by fast results in measuring marketing effectiveness

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• 90% of e-mail marketers use it for customer retention, says Forrester

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• Cybuy streamlines online testing campaigns

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• Who Do You Trust?

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• Ad Money

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• Putting Consumers to Work

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• 10 questions

  20

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