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• Webtrends seeks to raise the analytics bar with a new segmentation tool

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• RockBottomGolf.com applies analytics to checkout process to drive up sales

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• Customer segmentation paying off for Shoeline.com

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• Consumers’ time-planning style a factor in segmentation, study says

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• E-mail the best way to target marketing message, say IR2006 panelists

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• HersheysGifts.com develops better customer segmentation

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• SimonDelivers delivers a new marketing approach

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• 54% of e-retailers cite customer segmentation as important for the holidays

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• Drs. Foster & Smith clicks with clickstream analysis

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• After segmenting customers, Avon doubles sales driven by e-mail

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• How outsourcing boosted Tower Records’ e-mail response rate

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• Another entrant in the customer-understanding derby

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• Lands’ End developing “early warning” system to track fast-moving inventory

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• 90% of e-mail marketers use it for customer retention, says Forrester

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• Read Me

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• The Perfect Fit

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• What`s Happening?

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• Emnos and DemandTec Form Strategic Alliance to Jointly Market Services

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• Email Marketing Services Provider iPost Helps Perricone MD Engage Customers and Drive Revenue

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• Sitebrand Announces Launch of Its Partner Program Sitebrand Connect™ and SaaS Upgrade Supporting Social Media

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