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• A mobile billing specialist buys a marketing firm

  1

• comScore unveils new mobile measurement services

  2

• The stage is set for mobile commerce

  3

• Major U.K. retailer says hiya to mobile commerce

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• Consumers are warming to the idea of mobile marketing messages

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• Many consumers would welcome mobile alerts of nearby deals, survey says

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• David’s Bridal mobile program highlights prom fashions

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• Mobile marketing can cut through clutter to engage customers, report says

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• RealNetworks dials up new ringtone services

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• New service helps retailers create mobile marketing campaigns

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• SendMe provides subscribers universal access to music

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• A quarter of consumers see value in mobile marketing messages, study finds

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• Shoppers to commandeer stores’ audio and video systems

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• More consumers are watching video on cell phones, and responding to ads

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• The game’s at hand—but slowing a bit

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• Wake up and smell the cell phone

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• Mobile merchandising is not a game that online merchants want to ignore

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• Wireless data and m-commerce for digital content on the rise

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• Gen Yers favor PCs and cell phones over TV, Forrester says

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• Cellfire launches free mobile coupon service

  20

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