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AOL’s mobile ad technology triggers Verizon’s $4.4 billion deal
Consumers may be ready for the Apple Watch, but are retailers?
Facebook aims to make the native ads it places on apps more clickable
Forrester Research warns marketers of mobile advertising fraud
WPP acquires technology marketing company Medialets
Glispa updates its Quality Optimization Engine platform
Monetate allows A/B testing in apps
Consumers participate in new mobile marketing platform
Nexmo’s new API connects brands with consumers through chat apps
Promote your mobile app with paper?!
Mobile advertising platform Square optimizes for demand
Optimized mobile spend to reach double digits, study finds
Trumpia debuts mobile messaging and marketing software
Special Report: Keys to mobile app success
Competition heats up on the delivery of video via social media
New Mobile App from PopUp Republic Revolutionizes Pop-Up CustomerEngagement
Should retailers prepare to go over the top?
Mobile Strategy Partners launches financial institution tools
Snapchat executive Emily White exits as business model expands
New Tapcentive SDK allows marketers to integrate location into apps
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