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• A new Thanksgiving tradition: mobile shopping

  1

• Mobile Marketing Association releases streamlined ad guidelines

  2

• Mobile groups eye streamlined text messaging programs

  3

• Big brands give mobile marketing a big boost

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• Consumers ring in the holidays with mobile

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• Veteran ad executive joins mobile trade group as CEO

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• If the price is right, consumers are ready to shop via mobile devices

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• MMA Secures Over $1 Million For First-Ever Global Cross Marketing Effectiveness Research To Measure The Impact Of Mobile

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• Mobile Marketing Association Makes It Easier To Buy Mobile Ads On Smartphone And Tablet

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• Mobile Marketing Association Announces Changes To Board Of Directors

  10

• Mobile Marketing Association Releases New Privacy Policy Guidelines For Mobile Apps For Public Comment

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• Augme Technologies Enters into Agreement to Purchase Assets of Mobile Marketing and Advertising Leader Hipcricket

  12

• Motricity Joins The MMA As A Global Premium Member

  13

• Mobile Marketing Association to Create Mobile Privacy Guidelines

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• iCrossing Joins Mobile Marketing Association

  15

• Wireless Advertising Association Formerly Adopts Standards for WAP, SMS and PDA Advertising

  16

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