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• Follett Higher Education goes to school on mobile marketing

  1

• Mobile commerce for dummies

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• Sending motorists mobile gas coupons as they pull up to pumps lures them into stores

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• New technology helps shoppers find products based on their pictures

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• Mobile devices offer antidotes to fraud

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• Augmented reality is a new reality for a forward-thinking e-retailer

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• Mobile helps shoppers buy at overstockArt.com

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• Choose that mobile vendor carefully

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• Fraud is trickier to spot on mobile devices than on PCs

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• Do mobile devices represent the future of money?

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• The stage is set for mobile commerce

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• How FordDirect uses mobile marketing to drive shoppers to purchase

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• Testing is key to developing mobile commerce sites

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• E-commerce helps drive merger and acquisition activity in July

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• Let the customer dictate the best approach to mobile commerce technology

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• QVC posts the fastest iPhone response time in April

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• Text messages: the nearly universal marketing vehicle

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• QVC leads iPhone response time tests for March

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• 50% of mobile phone owners use their devices to shop, Leo Burnett says

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• Scholastic.com launches a virtual book club

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