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• Google adds web site testing to Google Analytics

  1

• FreshPair.com adopts a new approach to site testing

  2

• Content management tool enables quick change

  3

• How TheHut.com finds its merchandising sweet spot

  4

• Shoebuy.com sees success with testing and segmenting

  5

• Free multivariate testing tool finds the winning page at ColonialCandle.com

  6

• New Interwoven Optimost tool combines demographics with multivariate tests

  7

• Multivariate testing produces winning product pages for ShopNBC.com

  8

• Interwoven acquires Optimost

  9

• Site design optimizing pages deeper inside

  10

• A Simple Equation

  11

• 10 questions

  12

• Omniture Online Marketing Suite Advances with New Analytics and Optimization Capabilities

  13

• Amadesa Releases Enhanced RecommendR Automated Merchandising Solution

  14

• Webtrends Introduces Sophisticated Self-Service Testing and Site Optimization

  15

• Amadesa Releases the First User-controlled End-to-end Web Site Testing & Personalization Platform

  16

• Online Businesses Doing More With Less In An Uncertain Economy Via Web Optimization Technology

  17

• Optimost Expands into New NYC Office

  18

• Overstock.com Optimizes Conversion Rates with SiteSpect’s Non-Intrusive Web Site Testing Technology

  19

• Optimost Partners with Transcosmos to Bring Real-Time Testing Service to Japanese E-Commerce Marketplace

  20

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