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• Nielsen introduces a new way to measure ad audiences across TV and online media

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• Value-added social media

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• Online social media and video are growing explosively, Nielsen says

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• Scholastic.com and BirthdayExpress.com are tops with influential Power Moms

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• The web is integral to bricks-and-mortar shopping, new research says

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• Online research and offline buying prove a powerful connection

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• Measuring the impact of online traffic on store sales

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• ProFlowers blooms with top conversion rate for April, Nielsen says

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• Amazon leads in number of March online DVD/video purchases

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• Men are more likely than women to view consumer-generated video, study says

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• Online shoppers increase by 40% worldwide in two years, Nielsen says

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• New forms of online marketing call for new ways to measure it

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• E-retailers pushing the envelope in alternative marketing, experts say

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• Overstock.com shows biggest growth in online “buzz,” says Nielsen Online

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• Max Kalehoff, formerly of BuzzMetrics, joins search marketer Clickable

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• Nielsen reorganizes web and mobile measurement services

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• Nielsen/NetRatings expands audience measurement to account for rich media

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• 80% of consumers take action based on online video ads, study says

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• Eavesdropping to discover what online consumers want

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• Taking the pulse of consumers key to site experience

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