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• Apparel retailer The Jones Group hires a chief marketing officer

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• Nine West’s iPad app bridges online and store shopping

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• Nine West’s new YouTube channel tallies 40,000 views in two weeks

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• The web now accounts for 3% of sales at The Jones Group

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• E-commerce sales rise 40% for Jones in 2010

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• Jones Group names two to executive merchandising positions

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• The Jones Group promotes its e-commerce chief

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• Jones Apparel Group gives itself a new name

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• Nine West uses text messages to highlight its fall collection

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• Nine West Footwear steps into m-commerce

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• Shoetube.tv steps out with first footwear boutique

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• What’s in a name? A new e-commerce site for Jones Apparel

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• Screen to Store

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• Jones Group creates a new e-commerce position as it closes 170 stores

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• Jones Apparel Group Rolls Out Multiple eCommerce Storefronts On Demandware as Part of Aggressive Online Growth Strategy

  15

• The Shoe Studio selects Fresca Commerce to power its online store

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