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• Stanley Steemer cleans up its ad tracking and spending with a new system

  1

• WrestlingGear.com finds success from tailoring and targeting search ad copy

  2

• Marketers plan to spend 14% more on search engine ads this year

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• Google’s new Campaign Insights tool measures brand exposure in display ads

  4

• Free paid search tool pays off for Touch of Class

  5

• Yahoo lets advertisers integrate rich media into paid search

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• What changes to Google AdWords mean for pay-per-click advertisers

  7

• Targeted sites boost click-through rates for ATG Stores

  8

• Google lets advertisers target by age and gender

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• Improvement Direct finds a home for new bid management system

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• Yahoo, Ask.com gain in satisfied customers, as Google slips

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• Golfballs.com aces AdWords with help of web analytics

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• Yahoo’s new search effort bears fruit for advertisers, comScore reports

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• Same old story: Google stays on top of Internet search game

  14

• Databazaar finds a way to get more orders out of Google AdWords

  15

• Organic Bouquet boosts search conversion rate 8-fold with analytics

  16

• Ask.com’s Berkowitz joins Microsoft, Lanzone named new Ask.com CEO

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• Internet searches rise 39% year-over-year to 5.3 billion in February

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• Google captures 75% share of U.K. search engine market in February

  19

• Google, Overture offer tips on getting better Internet search performance

  20

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