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• Prospects, not traffic, matter most for SEO

  1

• Green products e-retailer MightyNest hires a Threadless executive

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• India-based digital marketing provider Resultrix becomes part of Performics

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• Retailers pump up paid search spending as holiday season begins

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• ‘Fresh’ is the new black: Google’s latest search change encourages updated content

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• Mobile paid search clicks will soar this December, Performics predicts

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• Google’s new paid search program ties retailer inventory to ads

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• Social networks serve as the water cooler for web purchases, especially electronics

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• With more consumers toting tablets, mobile searches rise

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• IRCE 2011 Report: Google isn’t the only game in town

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• Performics hires two web marketing veterans

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• What rising competition among search engines means for retail marketers

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• 49% of heavy mobile web users have made a purchase via a mobile device

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• Affiliate marketing technology firm VigLink raises $5.4 million

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• Mobile share of paid search impressions and clicks to surpass 10% in March

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• Google schools Overstock.com

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• Mobile paid search clicks to account for 16% of all paid clicks by December, Performics says

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• E-retailers rake in more sales by spending more on paid search

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• Performics appoints a new director of SEO

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• E-retailers should serve up plenty of product information to attract shoppers via search engines

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