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• Oracle to buy FatWire, whose technology supports personalized online content

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• Big e-retailers open up their pages to personalized ads

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• E-commerce tech provider Escalate adds mobile shopping options

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• More sales at full price make for a healthier October, index shows

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• E-commerce is feeling a bit better in August

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• The Personal Touch

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• Personalization

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• A little personal touch goes a long way

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• My Special Dates helps local florists compete with order gatherers for direct sales.

  9

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