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• Cosmetics brand Avon buys direct-to-consumer skin care marketer Liz Earle

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• Avon begins the New Year with more consolidation

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• New e-commerce site melds Hollywood, social networks, multi-level marketing

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• More marketers see value in measuring their paid search ROI

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• FootSmart.com increases sales of cross-sell items by 97% with analytics

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• Avon builds a global business-to-business web platform

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• Avon names a new vice president of global web enablement

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• Auto dealers are pleased with third-party lead generation

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• As search spending increases, so must campaign tracking effectiveness

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• Both first and last click play key roles in conversion rates

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• Search engine marketing ROI rises in Q1, study says

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• Ad targeting offering options for boosting CPC campaign success

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• Palm Beach Jewelry boosts upselling revenue with redesigned site

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• Paying for the phone to ring

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• How Avon.com leverages domestic skills to expand overseas

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• Search marketing campaigns take on branding duty

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• Avon.com branches into Canada as its first foray into non-US EC markets

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• 30% of catalogers’ sales take place online, says new DoubleClick report

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• Follow the Money

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• May We Suggest

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