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• LampsPlus.com: A call or a scan

  1

• Taco Bell reconnects with younger consumers via mobile

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• Use of QR codes doubles among European smartphone owners

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• Cataloger plants mobile seeds to reduce expenditures

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• The Postal Service unwraps a 2-D bar code promotion for the holidays

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• Taco Bell cooks up edible QR codes

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• ScanLife bar code scans increase 160% in Q1 2012

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• More advertisers want readers to take action—now

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• PayPal tests subway shopping

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• Bar code scanning goes through the roof

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• Microsoft opens its 2-D bar code system to rival QR codes

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• In eBay’s new QR code promotion, the store window is the store

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• Lowe’s builds an iPhone app to help with home improvement projects

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• 6.2% of all mobile phone users have scanned a QR code

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• 17% of students have scanned QR codes with their smartphones

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• Sauce brand dips into mobile feedback with 2-D bar codes

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• Massive Valpak campaign shows rapid uptake of 2-D bar codes

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• Six questions to ask before going 2-D

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• The U.S. Postal Service delivers merchants a 2-D bar code promotion for the holidays

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• Stores link to the online world

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