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• An Indonesian food mart finds success with mobile marketing

  1

• For most smartphone owners, the device is a personal shopping assistant

  2

• QR codes power a school supply donation program

  3

• Target to match online prices for the first time

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• Are QR code campaigns really worth it?

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• Wal-Mart wants consumers to use its apps in stores

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• U.S. Postal Service gives 2-D bar codes its stamp of approval

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• How to avoid mobile bar code campaign mistakes

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• Scan a code and win a prize

  9

• Retailers stuff their stores with QR codes

  10

• A tasty promotion nets more than 420,000 QR code scans

  11

• Walgreens uses 2-D bar codes in a teen sex education program

  12

• QR codes take to the road

  13

• Nutri-Lawn plants its mobile marketing seed

  14

• Mobile and social combine in a Bay Area promotion

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• IRCE 2011 Report: Getting a handle on mobile commerce

  16

• Macy’s adds star power to mobile commerce

  17

• Fandango brings movie tickets to a new mobile screen

  18

• Speakers call out winners and works in progress among mobile apps

  19

• Taking it to the streets

  20

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