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• A mobile commerce site over-achieves for an underwear retailer

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• The leaders in social commerce are not the usual suspects

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• Dig deeply to raise mobile paid search effectiveness

  3

• Free analytics tools offer big help to retailers with small budgets

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• Low-cost web tools can unearth a treasure trove of data

  5

• How to measure and optimize a web site without spending too much

  6

• The New Math

  7

• Lessons learned

  8

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