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• Site redesign perks up traffic at ScentsandSprays.com

  1

• CableOrganizer.com uses search behavior data to personalize landing pages

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• Pottery Barn pages indexed by Google balloon with new search engine program

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• As more Europeans buy online, the online ad market expands

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• Less popular keywords may be more cost-efficient

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• Search engine marketing increased nearly 50% in Q2, study says

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• New site search features help Carolina Rustica boost sales by 30%, it says

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• How Tool King built 4-fold increase in its number of search-indexed pages

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• Edwin Watts mines search data to fine-tune merchandising

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• Average CPK cost up about $6 in Q3 in DoubleClick’s Performics 50 Index

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• Better search means better visibility and sales for PC Universe

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• Retail keyword costs rise 44% in last year

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• Shifting search strategies to keep up with a fast-changing market

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• Veteran shoppers more concerned about site search results, study says

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• “Federated” search will open new doors for online shoppers, analyst says

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• How Hat World boosted conversion rates 71% through better search marketing

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• Site search mirrors human search behavior with increasing accuracy

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• How site search technology becomes a merchandising tool

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• A search engine nightmare: 12,000 SKUs, but only 17 pages show up at Google

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• Search engines look to monetize more traffic, but natural search is key

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