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• An Indonesian food mart finds success with mobile marketing

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• Fender cranks the volume for its Hot Rod Amplifier text message promotion

  2

• How to secure a short code for text message marketing

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• Macy’s adds star power to mobile commerce

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• The short code is a ticket to reaching mobile’s millions

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• Responses by brands to text messages average 9 seconds

  6

• Netbiscuits Integrates SMS Campaigning Tool--Creates Services for eBay and Other Mobile Web Sites

  7

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