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• The thrill of it

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• Listen carefully

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• Personalized recommendations push online snowboard sales for Burton

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• Skis.com races to the web with product videos

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• Backcountry.com’s Dogfunk seeks friends-to-site traffic lift from MySpace

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• BackcountryStore.com’s early December sales rise 200% over last year

  6

• iTurf Teams Up with Chicksticks.com

  7

• Yahoo! hits the slopes

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• Back to the Future

  9

• Burton Snowboards Flies High with the Launch of New eCommerce Site Powered by Demandware

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