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• Top 500 retail chains kick it in with social media

  1

• How e-retailer Bourbon & Boots walks the line on Pinterest

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• Survival of the fittest

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• Social networks drive online sales

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• Facebook puts Collections on the shelf

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• Consumers may seek discounts on social networks, but few want to buy

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• Gannett buys a social media marketing vendor

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• European retailers experiment with how to wring the most from social media

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• Many retail routes to holiday cheer

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• Marketers miss the target in measuring social media

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• Marketers will spend more than $8 billion on mobile efforts by 2016, report says

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• Digital marketing firm Rimm-Kaufman hires a Google veteran

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• Lights, camera, dog food?

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• Putting a sales face on Facebook

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• Twitter hatches a new look

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• New service turns Facebook News Feeds into polling places

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• TurnTo says it turns customers into advocates

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• Tracking online conversations helps Vistaprint reduce its customer service

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• Title Nine scores with coordinated e-mail, Facebook and Twitter campaigns

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• Marketers will shift spending to social media, search and mobile

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