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• Analytics provider hires development exec

  1

• Marketing agency Buzz Corps becomes Ivy Worldwide

  2

• Product configurators help double average order value at Brownells.com

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• Tech Global Partners will buy Consumer Consulting to expand services

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• Captura Group hires new senior strategy consultant

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• Software-as-a-service e-commerce platforms pose questions for retailers

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• Testing keeps marketing spend where it works hardest, iFloor.com CMO says

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• Conversions grow 15-fold for customers using on-demand search application

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• Michael Penney returns to Epsilon to lead consulting and analytics team

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• Brand advocates conduct online research more than they socialize

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• Open and delivery rates not the only measures of e-mail program success

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• What’s the word on the street?

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• WebTrends hires a marketing chief from Coca-Cola

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• Loyalty Lab names a new chief of customer strategy and business development

  14

• Why one web merchant thinks the days of the pure-play appear numbered

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• Making too much money too quickly

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• As search spending increases, so must campaign tracking effectiveness

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• MusiciansFriend.com`s sales grow 24% in 2004

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• Marketing measurement doesn’t end with the marketing spend, retailers learn

  19

• Marketers look to the web to boost flattening growth in loyalty programs

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