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• NutraOrigin shutters its direct-to-consumer business

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• Redesign in phases and budget the same way

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• How one retailer learned the value of keeping things simple

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• Redesign for now, and for the future

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• Let ROI calculations drive web site redesign budgeting, says a conference speaker

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• Smart spending on a site redesign boosts NutraOrigin’s traffic and conversion rate

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• Retailers should balance site redesign spending against the expected return

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