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• Follett Higher Education goes to school on mobile marketing

  1

• Barnes & Noble’s e-book unit will offer more textbooks

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• Amazon’s paper textbooks rentals are coming to college this year

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• eBay urges sellers to get political

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• The iPad goes to school

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• Follett’s CEO to retire

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• Scholastic books two e-commerce staffing changes

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• eCampus goes to school on effective pricing and ads

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• Newegg dives into college textbooks

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• An Amazon app creates a mobile college bookstore

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• A college bookstore trade group seeks dismissal of an Amazon lawsuit

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• Good site design is key to search engine optimization

  12

• Alibris launches a site for smartphones and iPads

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• The spider is always right

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• Half.com debuts a back-to-school iPhone app

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• ECampus.com targets more textbook rentals

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• Textbooks too costly? eCampus.com lets students rent them online

  17

• Textbook e-retailers partner to offer buy and rent options

  18

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