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• Texts prompt shoppers to pull out their plastic

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• A mobile coupon that nudges the shopper when she’s near the retailer’s store

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• Without four fundamentals, text message marketing efforts could falter

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• Many consumers who like e-mail also want text messages

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• Easter shoppers hop online

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• Mobile Commerce Forum Report: Why text marketing rules in mobile space

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• Fender cranks the volume for its Hot Rod Amplifier text message promotion

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• How to secure a short code for text message marketing

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• Retailers drive traffic and sales with text messages

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• 40% of marketers are reaching out to mobile consumers

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• Mobile groups eye streamlined text messaging programs

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• Big brands give mobile marketing a big boost

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• J.C. Penney makes a massive mobile push for the holidays

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• Toys ‘R’ Us boosts its mobile efforts

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• As customers adopt its m-commerce site, Steve Madden expands text marketing

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• Gap and Visa partner for personalized text message deals

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• ReplyBuy to launch a text message daily deal service

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• Rite Aid pharmacists communicate with customers via text messages

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• Geolocation apps aren’t a gold mine for advertisers—yet, study says

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• Mobile alerts get young women into stores—where some even buy

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