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• Shoppers want a personal touch

  1

• Test drives will show e-retailers how consumers navigate their sites

  2

• Top retailers improve their service skills

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• Online shoppers still prefer e-mail for getting friends’ advice on purchases

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• Web shoppers are more inclined to share details with retailers than with social networks

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• Brands make big improvements to their small-screen sites

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• Retailers’ m-commerce investments, traffic and revenue are up considerably

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• E-retailers improve site navigation

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• The avid web shopper steps into the IRCE 2012 spotlight

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• Hate that gift? Some e-retailers ease holiday return policies

  10

• The keys to online sales: Search results, localization and free shipping

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• 15 ‘Must-dos’ to make mobile design stand out

  12

• Mobile commerce kindles new e-retailer strategies

  13

• Shopping turns social and mobile, a study says

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• 78% of retailers are investing in mobile commerce, E-Tailing Group survey finds

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• Retailers need backup plans for holiday promotions

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• Mystery shopping study reveals there is room for improvement in m-commerce

  17

• Online retailers seek revenue gains and increased consumer loyalty through e-mails

  18

• Retailers expect higher e-commerce spending will boost sales

  19

• Half of retailers say m-commerce is important to achieving strategic goals, survey says

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