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• IBM to acquire web analytics vendor Tealeaf Technology

  1

• IBM to buy DemandTec

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• Analytics provider Webtrends hires a sales executive

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• IBM buys marketing technology provider Unica for $480 million

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• The rise of the one-stop e-commerce vendor shops

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• IBM Debuts Cloud-based Analytics Suite to Help Companies Boost Marketing Results

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• IBM Completes Acquisition of Unica Corporation

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• Unica Unveils Email Post-Click Browser Rendering Capabilities

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• Unica Provides William Hill with Advanced Web Analytics Capabilities

  9

• Unica Launches Next Generation Enterprise Marketing Suite Enabling the Shift to Interactive Marketing

  10

• STAPLES Business Depot Selects Unica’s Affinium to Help Make Precision Marketing “Easy”

  11

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