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• Innovation is key—and can produce ROI, panel says

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• LandsEnd.com debuts the new My Virtual Model

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• Lands’ End is moving its success in online custom clothing to the catalog

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• With new fitting technology, shoppers try on at Levis.com, buy at Kohls.com

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• My Virtual Model lands at MSN

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• FUBU gives its teen and 20s audience the chance to try on clothes online

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• Lane Bryant launches My Virtual Model for plus sizes

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• My Virtual Model acquires EZsize

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• My Virtual Model users more likely to buy, spend more at Landsend.com

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• My Virtual Model back up at Landsend.com after “Oprah” appearance

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• My Virtual Model arrives at a virtual mall

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• OneStopPlus.com Launches Technologically Advanced 'Virtual Model'

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• MY VIRTUAL MODEL TECHNOLOGY IMPROVES ONLINE PROFITABILITY AT LANDS’ END

  13

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