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• A technology vendor adds Facebook storefront expertise

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• Marketers will spend more than $8 billion on mobile efforts by 2016, report says

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• Google ad clicks up 18%

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• Google ad clicks grow 18% in Q1

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• Tying paid search ads to inventory pays off for PureFormulas.com

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• Let it snow

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• LivingSocial gains on Groupon, at least for one week

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• Apparel retailer Boden uses better tags to cut marketing costs

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