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• Webtrends helps e-retailers react fast to live web site data

  1

• Webtrends buys a web analytics provider

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• Analytics provider Webtrends hires a sales executive

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• Webtrends hires a chief marketing officer

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• Webtrends buys social-marketing company Transpond

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• Webtrends seeks to raise the analytics bar with a new segmentation tool

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• Motorcycle Superstore revs up sales with personalized e-mail marketing

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• Rail Europe drives up web sales with new content-heavy travel site

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• Shift toward online shopping will spur spending increase in web analytics

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• Yahoo rolls out enhanced web analytics tool to Yahoo store owners

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• WebTrends hires Google exec as CEO

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• Data shows Google Analytics emerging as widely used tool

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• Kathleen Brush named chief marketing officer at analytics firm WebTrends

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• ShopLocal.com localizes marketing results via web analytics

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• Unica names web analytics industry veteran as general manager

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• How Oliebollen.com uses analytics to move holiday inventory

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• Online retailers shifting to relationship marketing for 2006 holiday season

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• Former WebTrends vice president Bren Hieggelke joins Touch Clarity as CMO

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• WebSideStory adds two vice presidents

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• 84% of organizations don’t measure web performance, WebTrends says

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