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• Online consumers rely on the web for product research

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• Small e-retailers have big plans

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• Bad news travels fast

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• What are consumers saying behind retailers’ backs?

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• Feds require bloggers to disclose gifts and payments from product suppliers

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• Marketing agency Buzz Corps becomes Ivy Worldwide

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• Online peer-to-peer marketing program a winner for Sephora.com

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• What’s the word on the street?

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• Online advertising influences word of mouth, DoubleClick survey finds

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• New company tries an old strategy for online brand-building: word of mouth

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• BuzzMetrics hires Gary Stein from Jupiter

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• Online promotions are the best approach to word-of-mouth-driven consumers

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• How BodyBuilding.com pumps up sales by word of mouth marketing

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• A new trade group seeks to quantify the advertising value of buzz

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• The web: magnifying the power of word of mouth, says BuzzMetrics

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• For consumer response, Sephora finds viral networking better than banner ads

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• Blog buzz is directly linked to media spending, says a new Nielsen survey

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• Talk it up

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• PayPerPost Requires Disclosure by Marketplace Participants

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• Bazaarvoice Appoints Ed Keller to Board of Directors

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