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• No mobile site + SEO struggles = falling web sales for XO Group

  1

• AmericanBridal.com: Floating site search

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• Web sales dip nearly 15% in Q2 for XO Group

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• A ‘floating’ search bar boosts sales for American Bridal

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• XO Group finally rights its e-commerce ship in the third quarter

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• Stores still register most engagement ring sales

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• Wedding products retailer says “ni hao” to a new partner

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• Wedding products retailer The Knot will become XO Group

  8

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